Entertainment, media and technology brands: AOL, Archant, BBC, BSkyB, Chrysalis, Hachette, Siemens, UKTV, Universal, Virgin Megastores, Virgin Radio.

Finance, food and drinks brands: Aga, Barclays, Budweiser, Diageo, SAB Miller, Standard Life, Tate and Lyle.

Advertising, media, marketing and communication agencies: Arc Worldwide, BBH, Brave PR, Carat, Consolidated, Edelman, Euro RSCG KLP, Grey London, Lateral, Mediacom, Mediaedge CIA, Mindshare, OMD, RKCR Young and Rubicam, Weiden and Kennedy.

Challenge: Understand the changing needs of UK television viewers, to aid short- and long-term programming and marketing strategy.

Solution: Half-day senior management workshops on trends across key behavioural and attitudinal markets. Each session included trend presentations plus moderated group debates.

“Next Big Thing’s insights into the attitudes and behaviour of UK consumers proved highly useful stimulus material for us.” Wayne Garvie, Head of Entertainment, BBC

Challenge: Grow public perception of brand as progressive and consumer-focused, via mainstream media.

Solution: Identification of newsworthy new trends. Testing via focus groups, field surveys, trend mapping. Delivery of robust, media-generating results for successful PR use.

“They’re excellent to work with, providing spot-on, insightful consultancy, delivering what they promise on time and on budget. We’ve successfully used their research for PR purposes.” Celina McGuire, Partner, Consolidated PR (Standard Life)

Challenge: Gain a greater understanding of the changing needs of the in-home entertainment consumer to provide a robust basis for 10 year strategy

Solution: Trend audit to future-proof current BSkyB technology and marketing strategies. In-depth reports combined statistical data with practical examples, competitor landscaping and informed SWOT analysis. Intelligence obtained via expert depths, secondary polling data and utilisation of industry experience.

Testimonial available on request.

Challenge: Understand changing consumer attitudes to music, community, technology and fashion.

Solution: Immersion day, combining workshops, shop visits and nightlife tour, plus quarterly presentations on key topics and monthly update reports.

“Higham helped us learn a great deal about a variety of UK consumers. He really understands how consumers think and behave. Especially impressive was his mindset work - it rocks!" Robert Wagner, Director, Siemens Mobile

Challenge: Analyse consumer change across key UK and global sectors, aiding client and pitch work.

Solution: A multi-deliverable approach: bespoke global insight reports and regular bi-monthly trend bulletin.

“They understand how consumers think and behave, and how to apply those insights on a practical level, providing us with highly useable insights into behaviour- and values-based demographic groups.” Kirk McPherson, Marketing and New Business Director, Mindshare