Our bespoke Consumer Insight Reports cater for all your trend-related needs. We produce compact overviews of new trends, and fast-turnaround stimulus materials for client or pitch presentations. We offer tailored analysis of existing client research and full-service primary research reports.

These studies provide rigorous, practical examinations of dynamic market landscapes. They include robust statistics and evocative examples, give overviews and interpretations, identify threats and opportunities. They are hands-on, non-partisan, cost-effective tools that stimulate innovation and effectiveness, and help create future-proof strategies.

We take you to the centre of your customers’ world with our cost-effective, targeted primary research surveys. We run qualitative and quantitative campaigns across multiple consumer segments and topics. We match methodology to requirements: from focus groups, vox pops and in-trade depths, to field studies, quali-hall tests and online polls.

Uniquely, we leverage our trends knowledge to inform the entire research process. We recommend on-trend, media-friendly research topics; provide contemporary question routes; and explore implications of results for future market strategies.

Founder William Higham is a highly popular speaker at internal and public conferences, PR events, media days and seminars. He has addressed events organised by Aga, AOL, Archant, Association of Online Publishers, The Bookseller, EMAP, Heart FM, Internet World, Standard Life Bank and World Wireless Forum.

He also provides research, editorial and stimulus materials for senior management speakers at internal events. He has contributed materials for SAB Miller, Siemens and Tate and Lyle conferences, and BSkyB and Budweiser strategy meetings.

Consumer change is having a greater impact on corporate, marketing and development strategy. Companies increasingly need to involve management and sector teams in a greater understanding of consumer trends.

Our Team Trend Seminars inform and inspire innovation and strategy. They can explore implications of trends for future products and campaigns; study attitudes and behaviours in new market segments; or help team leaders gain trend-spotting skills. They’re run as round table workshops or immersion days, role-play or scenario planning sessions.